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5 Ways to Leverage Social Proof in Marketing, The Ethical Way (and 4 Ways Not to): A Multi-Media Guide by Kuva Media

The power of social proof in marketing is undeniable. It's the psychological phenomenon where people conform to the actions of others, under the assumption that those actions reflect the correct behavior. So, how can you leverage social proof in your marketing ethically? Read our guide below, to find out!


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A Winning Marketing Strategy: Brand with Personalized GIFs

In the ever-evolving digital landscape, brands are constantly seeking innovative ways to engage their audiences and stand out from the crowd, to support targeted lead and sales conversion. One such method―that has gained significant traction in recent years―is the use of custom GIFs. These short, looping animations can be a powerful tool for both niche and mass marketing, helping to elevate your brand and create a unique identity in the digital space.