1. Choosing Website Domains Wisely
💸 For purchasing website domains, some of the .io TLD (i.e. "top-level domain") costs are insane right now. This is straight up the ".com bubble" 2.0!
I'm seeing some of the shorter, or in-demand .io domains (like this one in the image) priced at $30,000 - $80,000. 🤯
Don't fall for the .io hype.
My take? 🚫 Not worth it; unless it's essential to your brand, and you have the coin to secure it. There are so many great TLDs now, and even a lot of amazing .com domains still available yet, so there's no need to get financially hung up on what may be purely domain speculation.
2. Why a Cohesive Digital Brand Strategy is Worth Its (Figurative) Weight in Gold
🤔 ...And why would having matching or cohesive social handles and domains matter?
Well, consumer confusion can contribute to diluting your brand message, which can negatively affect sales and conversion, so it's a good idea to actually have a true, professional brand strategy in place.
Effective and targeted marketing and advertising must have a foundation if you want your marketing or ad spend to meet your specific goals.
If you have:
"brandawesome. net" for your website domain
"@brandawesome" as your Instagram handle
"@brndawsme12" as your brand's name on TikTok
"@brand_awesome12" as your X (formerly Twitter) account name
That's a branding no-no. No mismatching! 😘
3. How Your Domains and Social Handles Can Deliver Maximum Marketing ROI
If you have mismatched social media handles, not only can this confuse consumers, but it also makes it harder for supporters and stakeholders to tag your brand—or even find your brand accounts—on social media channels.
It also makes it harder for the scrapers and algorithms of search engines, directories, and other services to find your brand across the internet, to maximize your brand's digital footprint.
It's not always possible to keep your domain and social handles the same, so at the least, try to keep your social handles/URL extensions consistent across all channels.
If you're planning a new (or refresh) brand launch and strategy to better target and deliver your brand's goals, Kuva Media™'s branding packages include finding and assisting you directly (i.e. you own it; not us) in securing TLDs and even matching social media channel handles.