The Crucial Role of Visual Assets in Branding (and Why Branding Drives Sales)

How fast can you locate a high-quality, transparent background, PNG file version of your brand's logo? And no, I'm not referring to the pixelated, tiny version that you've been copy-pasting from your email signature for years!

Does your brand have designated fonts and color codes to use in all of its graphic design? Or, do you just hire random freelancers on Fiverr, and cross your fingers, hoping that the designs they generate will at least vaguely match your website (or that one brochure you had designed in 2017)?

For many in-house marketing managers and entrepreneurs, the answer is, "I don't have a high-quality file of my logo, and I don't know any fonts other than Arial and Times New Roman..."

Thankfully, there is a solution to this, and it can affect your sales and marketing in the best ways. Read on to learn how.

The Power of Formal Brand Style Guidelines

If you don't have formal brand style guidelines, you might often find yourself puzzled as to why your brand's visuals always seem, just, slightly off.

You might wonder why your marketing strategy never quite hits the mark, the way enterprise companies like Apple, Target, Shopify, Amazon, and others do.

It's a huge problem that many businesses face. But again, there is a solution!

Entrepreneurs, business owners, managers, and marketing managers, take note: professional branding, paired with digital asset management, are strategic tools that can supercharge your organization's speed and standardization within marketing, PR, and sales realms!

A Case Study: Kuva Media and Baseline

To understand the true power of effective asset management, let's delve into why I chose Baseline to manage visual assets for my brands such as Kuva Media™, hosty.me, Parker Public Adjusting, and more. As Creative Director of Kuva Media and hosty.me, I also chose Baseline to manage and deliver high-quality designs for our clients' brands.

Baseline's visionary founder, Gilli Sigurdsson, is a digital pioneer in delivering powerful, simplified, and effortlessly collaborative brand style guidelines and asset management.

Following his approach to managing visual assets can solve many of the common problems faced by businesses today.

Here's what Baseline's brand asset guidelines can look like:

How to Create Professional Brand Style Guidelines, to Use in Baseline

Baseline is an exceptional tool for brand style guidelines and digital asset management. However, you have to bring the brand guidelines to curate within Baseline. That means you must upload your brand's logo variations (yes, you should have more than one), typography, colors, and more.

Hiring a professional brand strategist to craft your visual brand guidelines might be a good decision for you if you don't know how a font can affect the subtle psychology behind your marketing efforts.

A seasoned brand strategist doesn't just select appealing colors or trendy fonts; they delve deep into the ethos of your business, understanding its core values, target audience, and long-term vision.

This comprehensive approach ensures that your brand's visual representation is not only aesthetically pleasing but also resonates authentically with your intended audience, fostering trust and loyalty.

Without expertly curated guidelines, brands risk presenting an inconsistent or disjointed image, which can confuse potential customers and dilute brand equity. In essence, entrusting a professional with your brand's visual blueprint is an investment in clarity, consistency, and the overall longevity of your brand's presence in the market.

Mastering the art of asset management can be a game-changer for any business, including yours. It's an organizational tool that can significantly boost your organization's efficiency and standardization in marketing, PR, and sales.

So, are you ready to level up? Visit kuvamedia.com